Post by account_disabled on Mar 11, 2024 3:50:07 GMT
The to share content with other users and thus create greater visibility and popularity for a product or service. Viral marketing is effective because it uses the principle of recommendation from a friend. When a user sees interesting or useful content from his friends or acquaintances he develops a positive attitude towards this content and the likelihood that he himself will become a distributor of it increases. This type of marketing also has a high degree of user involvement since users actively participate in the distribution of advertising becoming a kind of accomplices of the brand. Examples of viral marketing The Old Spice campaign launched a series of advertising videos starring the Old Spice Man.
These videos were witty creative and Brazil Mobile Number List exciting and were widely shared on social networks. The result was a large increase in customers and attracted attention to the Old Spice brand. Red Bull organized a jump from the stratosphere for racing driver Felix Baumgartner. This extreme and exciting action became the main topic of discussion on social networks and the media. Millions of users actively discussed Baumgartners record jump and Red Bull which as stated in its direct advertising gives you wings gained significant additional popularity among users and sharply increased sales.
Advantages of viral marketing When users post and distribute promotional content on their own it quickly reaches new potential customers that may not be accessible to other forms of marketing. Companies using viral technologies save on advertising costs and attracting audiences through their own resources. Messages received from friends and acquaintances are more credible than traditional advertising which many people perceive as manipulative and not always true. Rumors or Word of Mouth Word of mouthis a form of covert marketing in which information or recommendations about products or services are passed from person to person without the use of direct advertising. This type of marketing is based on the transfer of information through.
These videos were witty creative and Brazil Mobile Number List exciting and were widely shared on social networks. The result was a large increase in customers and attracted attention to the Old Spice brand. Red Bull organized a jump from the stratosphere for racing driver Felix Baumgartner. This extreme and exciting action became the main topic of discussion on social networks and the media. Millions of users actively discussed Baumgartners record jump and Red Bull which as stated in its direct advertising gives you wings gained significant additional popularity among users and sharply increased sales.
Advantages of viral marketing When users post and distribute promotional content on their own it quickly reaches new potential customers that may not be accessible to other forms of marketing. Companies using viral technologies save on advertising costs and attracting audiences through their own resources. Messages received from friends and acquaintances are more credible than traditional advertising which many people perceive as manipulative and not always true. Rumors or Word of Mouth Word of mouthis a form of covert marketing in which information or recommendations about products or services are passed from person to person without the use of direct advertising. This type of marketing is based on the transfer of information through.